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HIGHBALL TV

YEAR: 2021 - present

SECTOR: Entertainment

LOCATION: Toronto, Canada

LINKS:

highballtv.com


 

OVERVIEW

Claret Asset Management is a financial asset management firm based out of Montreal, QC, with an office in Toronto, Ontario. They manage $2 billion in assets for their 1000+ clients, many of whom are bilingual or French-speaking.

 

STRATEGY DEVELOPMENT

During the research phase, we discovered new potential audience segments and developed a content strategy that would reach them on the right platforms - YouTube, LinkedIn and Twitter. 

AD MANAGEMENT

Showcasing the new generation of portfolio managers, we launched two YouTube channels, (one in French, one in English), tackling your burning questions about wealth management, investing tips. 

GRAPHICS & MEDIA

We gave the Claret brand a "social makeover" in order to make the traditional brand translate online. Distinct brand guidelines for social media and the website - which were still true to the traditional branding -  included custom iconography, a custom illustration style, and an updated, expanded colour palette. 

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