HIGHBALL TV

OVERVIEW

Claret Asset Management is a financial asset management firm based out of Montreal, QC, with an office in Toronto, Ontario. They manage $2 billion in assets for their 1000+ clients, many of whom are bilingual or French-speaking.

 

STRATEGY DEVELOPMENT

During the research phase, we discovered new potential audience segments and developed a content strategy that would reach them on the right platforms - YouTube, LinkedIn and Twitter. 

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AD MANAGEMENT

Showcasing the new generation of portfolio managers, we launched two YouTube channels, (one in French, one in English), tackling your burning questions about wealth management, investing tips. 

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GRAPHICS & MEDIA

We gave the Claret brand a "social makeover" in order to make the traditional brand translate online. Distinct brand guidelines for social media and the website - which were still true to the traditional branding -  included custom iconography, a custom illustration style, and an updated, expanded colour palette. 

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